Beyonce – singer-songwriter, actress, pop icon, and business mogul has had an Adidas partnership since April in 2019. Coming soon, the musician turned fashion inspiration will be launching her first collection with the three stripes.
Upon its initial announce 9 months ago, there was an uproar in excitement and praise for such a monumental partnership. To many, the relationship between the artist and brand seems organic. It feels like the right spot for Beyonce.
Earlier in 2019, an unnamed brand executive remarked that Adidas is confident Beyonce will have as much success as other high-profile collaborators, such as Kanye West and Pharrell.
“It’s nice to have someone from a female lens to push the brand in that space,” the executive noted. “I know she has two big ambitions — one is more on the philanthropic side of things; we’ve pushed a lot into the world of girls in sports, and she aligns with that. I think that’s one of the reasons she was attracted to our brand.”
It’s a nice change of pace to hear about a brand’s goals and vision instead of consumers just speculating. With a wide cast of stars, Adidas has made a powerful impact in covering their bases. Of recent, the sportswear label has rostered names like Donald Glover, Jonah Hill and Na Kel Smith. This is just adding to their veterans like Kanye West, Pusha T, James Harden and Pharrell Williams.
Inspiration and Vision
Something we all may be asking is, what is Ivy Park? And that’s a great question. Ivy Park is a new activewear brand co-founded by Beyonce, made for women who want to look and feel at the top of their game. From the creator herself we hear “It incorporates my personal style and expands that to include something for everyone,” says Beyoncé when asked about her Adidas Ivy Park line in a recent interview with Elle. “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”
Another piece of info to keep track of is that the upcoming collection isn’t a women’s exclusive drop as the apparel pieces and sneaker options will also be arriving in men’s sizing as well.
Now we’ll run through the lineup we’ll see in the first Ivy Park collection.
The Nite Jogger, a fairly recent silhouette from Adidas will get a revision for Ivy Park. Various cream and beige nylon, suede and mesh composes the upper that sits on a full length boost midsole. Safety orange toggled rope laces match the hits of stitching. The lacing system has no eyelets, but instead a maroon lace/bungee type rope that wraps around the back of the sneaker – a similar trend to what we’re seeing in Off White shoes. Another noticeable difference is a thinner, soccer style tongue on this particular Nite Jogger.
I can’t speak to the comfort since I’ve never tried them on but they certainly look like a cozy, casual shoe. Maybe even an upgraded Iniki which I always found to be top notch in comfort.
The second sneaker to talk about is a fan favorite and approaching veteran in the sneaker game, the Ultra Boost. Launched in 2015, we’ve seen an entire lifespan of the Ultra Boost – from undiscovered, to revered, to mocked and everything in between. But one thing is undeniable and that’s the comfort level. Beyonce and the team were smart to choose an Ultra Boost and better yet one that has the original 1.0 materials and patterns.
A simplistic yet unique look is what we see from the collaboration. Sticking to the color palette we saw above, a maroon pantone dominates the mesh primeknit, laces and boost midsole with Ivy Park branding on the heel cup. A bright orange rubber outsole is what you’ll be kicking up when you’re running the streets in these.
Last but certainly not least on our agenda is this new model which we believe to be called the Super Sleek 72. Originally, sneaker personalities and news sources were saying this looked to be an interpretation on the indoor soccer classic Samba shoe.
A white leather and suede upper is stacked on a platform, gum sole. Maroon and orange accents are on the stripes, heel panel and midsole outline. From what we see, the materials used are plush and premium.
To understand resale, it would be helpful to know our baseline retail prices which we don’t at this moment, but that’s okay. For rough estimates we can say Nite Joggers = $130-$150, Ultra Boosts $180-$200, and Super Sleeks $100-$120. I believe the more lucrative option would be to shoot for the Super Sleeks. Mainly because it’s a new model along with a lower retail that has easy room for secondary markup. I like the Ultra Boosts also because folks still adore them as a top 3-5 sneaker for comfort in the game right now. That fact mixed with its overall aesthetic make it a safe play for a reseller.
The Bey Hive has been very vocal about the excitement for this collection being rolled out. The immense reach of Beyonce should never be underestimated. I mean have you seen the prices for those concert tickets? And they still sell out instantly. The story for the first Ivy Park x Adidas collection? It remains to be seen.
The Ivy Park collection launches on January 18th on adidas.com and various retailers. Retail prices will vary between models. Expect $100 – $200.
What’s next for Beyonce and Adidas? Is Ivy Park just the first theme of many? We’re not sure what to expect for now but stay tuned for more updates.
Check out a full list of the drops to pay attention for in January – we make lists like these every month.